INNOVATIVE PS2

Gaming industry today is working in the most versatile target audience group. Their audience is growing smarter, shaper and techno savvy with every passing month. They can be wooed quickly but at the same time hard to retain.
The market leader like PS2 and Xbox today has built a brand name, but the fact remains that the cutler makes the brands building job tougher. The advertisement like the one you are just having a look have a short shelf life. Advertisers need to cut throw the message that they are the best in home entertainment gaming.

Play station has a loyal customer base which has helped it carry on the play station legacy with play station 2 and 3. The ads pass on the message PS being superior in technology than its competitors and power.

Both the advertisement seeks for attention of teenagers and takes some time for conventional advertisers to grasp the theme behind.