It Pays TO Get Incoming Calls-Virgin Mobile

The two big giants Ratan Tata and Richard Branson came together for one of its kind alliance called virgin mobile. The business model which company is fallowing is called MVNO (Mobile Virtual Network Operator) which buys bulk space from existing wireless company and resell it under the company’s name. Though this model is not yet allowed in India.
The company has gone all out to promote the launch in Mumbai. With Sir Richard Branson doing bhangra on inauguration ceremony, to eye turning stage show with actress Neha dupia
The current television commercial about the girl going all out to tell his parents unlike preferences is also showing smart marketing TVC and target audience for the company being youth.
Today’s Times of India front page comes with a new funda which no other mobile operator has offered till now. That is users of virgin mobile getting paid for the incoming calls.

It seems the British competitor is going to move the market pretty soon.

Priyanka Arora