pune-media 2007

Media in India is going through a metaphoric change from conventional mediums like newspaper going into a back set and new innovative mediums like internet, television and FM channels.
According to the Lintas media survey India’s ad spends was Rs 17,356 corer in the year 2007. If we look at the individual mediums the print’s contribution was almost 50% to the pie which was around 8591 and television being the second one with a share of 39.50%