Monday, March 24, 2008

Rupert Murdoch's Wish List

Rupert Murdoch is having talks with the jain family over a strategic partnership. The most aggressive media group times of india is being eyed by the most aggressive media tycoon of the world. Rupert Murdoch is said to have almost ownership 40% of world media and the walstreet journal takeover most recently has proved that the man has a long wish list.
There is alot of buzz in the market as to what these two companies can do together. Though according to the strict norms of foreign investment of only 26% and mandatory to have a local editor makes print media an unattrative option but seeing the stregth of times of india its too tempting to let go.
Times of india has been in the indian market for past 200 years and circulation of 6,40,000 and vast product protfolio starting from print to website. It has a tie up with BBC for the magazine content for the bestsellers like Femina and Filmfare.
Murdoch today is 77 year old and has not much time to leave a mark on the south asia as he has done in Australia, UK and USA but his son James is surely to take the legacy ahead in the 21st century. The industry analyst over rule the fact that the two media groups can create a monopoly as there are more than 200 morden print houses in the country and times of india still struggles to have a connect with the local crowd.
The fact that murdoch has been applying dirty tactics for getting the media groups through influence in the political front and surely a democratic country like india cannot accept foriegn invasion in the most democratic english daily of the country

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