Virgin's New TVC.....again creating vibes in the country.....the screen play starts of with a boy being caught by a police for speeding at a stop light. The boy calls for help to his dad and his dad instead of telling the police to leave his son, goes ahead and request him to take his son to the jail and also sound him of nicely. Hearing this the policewala gets emotional and lets the guy go.
Next we see that the person the police inspector spoke was actually one of his friend who saved the guys ass.
Again the TVC is focused on the youth and according to the creative director Rajeev Raja of David Bates agency. Ideating the commerial for virgin according to him are actually closely related to market study of the youth today which finds opportunities and smart ways and not is rebilious like the western counter parts with the goverment sanctions.
So far the mobile company is creating buzz!
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