Youngistaan is an advertisement designed by JWT and is going straight to address the Gen-next the term Youngistaan sound different and also features two new actors Deepika and Ranbir along with the company’s long hold brand ambassador Mr SRK.
Soumitra Karnik vice president of JWT says the TVC Youngistaan is the expression given to individuality – the need to do one’s own thing. Both co-actors in the TVC have a huge fan fallowing and are surely adding to the brand building process. The commercial has been made in mind to capture the youth through a young lovers angle. Where the guy wants to come enter some how to girls room for pepsi and how he gets caught at the attempt. Further on we see how the guy not only saves himself but also gets what he wants. The whole idea clicks because of the TVC of young image and also the tag line Yeah Hai Youngistan Meri Jaan.
Punita Lal, executive director, marketing, PepsiCo India, says, “The Youngistaan idea captures the energy, excitement and irreverence of the young, confident India.”Hari Krishnan, vice-president, JWT, adds, “Youngistaan is a feeling that is racing through every youthful nerve in the country today. Brand Pepsi will simply tap this energy and help the youth express this emotion.”The ad is bein
g supported by radio, outdoor, web and wireless media. The campaign will encourage contests, inviting youngsters to talk of what Youngistaan means to them. They may even be invited to create ads themselves on the Youngistaan concept
Soumitra Karnik vice president of JWT says the TVC Youngistaan is the expression given to individuality – the need to do one’s own thing. Both co-actors in the TVC have a huge fan fallowing and are surely adding to the brand building process. The commercial has been made in mind to capture the youth through a young lovers angle. Where the guy wants to come enter some how to girls room for pepsi and how he gets caught at the attempt. Further on we see how the guy not only saves himself but also gets what he wants. The whole idea clicks because of the TVC of young image and also the tag line Yeah Hai Youngistan Meri Jaan.
Punita Lal, executive director, marketing, PepsiCo India, says, “The Youngistaan idea captures the energy, excitement and irreverence of the young, confident India.”Hari Krishnan, vice-president, JWT, adds, “Youngistaan is a feeling that is racing through every youthful nerve in the country today. Brand Pepsi will simply tap this energy and help the youth express this emotion.”The ad is bein
g supported by radio, outdoor, web and wireless media. The campaign will encourage contests, inviting youngsters to talk of what Youngistaan means to them. They may even be invited to create ads themselves on the Youngistaan concept 
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